Google reported a 400 percent increase in the number of mobile searches within the last year. In fact, Google has stated since late 2011 that mobile search will outpace desktop search within 5 years.
Local businesses have the most to gain from being mobile-friendly because local consumers are searching with immediate intent to visit, make an appointment or buy! The best way to take advantage of this shift in consumer behavior is to build a mobile optimized website.
Local Businesses need a Local Mobile Search Strategy!
Talk to a Local Mobile SEO Expert Today!
50% of web searchers use their mobile device
at the starting point of the search for services online.
31% use their mobile device throughout
the purchase process.
In December of 2011, Google introduced the world to Google bot-mobile. Since then, Google has shown slightly different results on the mobile search results compared with desktop users. Over time, they have continued to update the algorithm for better and better mobile search results. Now that mobile search is used by millions to find goods and services on mobile devices, Google now expects businesses to be mobile-friendly. Google now factors in user experience when calculating a given website’s ranking within the mobile search results. In fact, Google has given a deadline for all websites to be mobile-friendly by April 21st 2015. Otherwise, those websites currently enjoying high mobile-search visibility will loose their mobile search rankings and traffic.
The Mobile SEO Pros are experts at keeping updated with Google’s mobile search algorithm. It’s important to keep up-to-date with Google’s changes because if SEO changes are implemented correctly, they can positively effect your mobile search visibility. All of our premium mobile websites are designed with mobile optimization to ensure the highest mobile indexation possible.
Mobile keyword research is important because over 50% of all local web searches today are from consumers on mobile devices. Mobile users search the web differently then desktop searchers do because they typically have different intent. That’s why our SEO team optimizes all of our mobile websites with keyword phrases that fit the criteria of “buyer intent” which are more likely to convert into leads, visits, and sales.
VOICE SEARCH is a subset of mobile search that’s growing in popularity. When consumers are on the go, they often use voice search to find, visit and contact local businesses with “SIRI” on the IPhone or “Google Now” on Android devices. When we build a mobile-optimized website we consider “voice search” as part of our mobile search optimization.
Recent positive reviews posted online are the most important Social Signal that Google looks for to highly rank websites and Map listings within the local mobile search results. This is particularly true for Voice Search Results.
We have developed a secret weapon to help our clients get an unfair advantage over their local competitors. Our Reputation Marketing solution, Reputation Advantage is the perfect complimentary solution for businesses that need consistent online reviews which increases mobile and desktop organic search rankings. Find out more!
Mobile meta descriptions are what show up below your website address within the mobile search results just like on desktop search results. Each page of your mobile website need fresh relevant meta descriptions that reinforce the keyword focus and relevance of the page. These technical details are a vital part of mobile SEO and should be implemented based on keyword research. Plus, this information can also help mobile searchers to click your website instead of your competitor.
Although mobile content should be fewer overall words compared to desktop website pages, content is still very important for SEO. Concise content containing the related keyword phrases that articulate the relevancy can help organic ranking visibility. Every mobile page should have well-written content to help increase mobile organic rankings for your website.
Optimized urls are a standard SEO practice for every website. Mobile websites are no different. However, much like traditional website designers, typical mobile site designers don’t optimize urls which is a significant omission. Every page of your website should be optimized regardless if it’s a mobile or a non-mobile website.
Your mobile SiteMap tells Google what pages you want your mobile visitors to see when they search online. A well-defined mobile SiteMap helps the Google Bot for mobile devices determine the difference between your mobile and desktop content that should be displayed. We include all of these key elements for every web design project we do.
Website performance is very important for mobile. Performance limitations of your main desktop website can adversely impact your mobile visitors experience. Therefore, its crucial to optimize the performance of your main website as well as your mobile one.
This is a perfect example of where WordPress should not be used for mobile. WordPress is designed for blogging and it’s fantastic for that. However, it’s well documented that WordPress is very bloated and slow-loading. Mobile users don’t like poor performing websites and the WordPress platform falls way short in this area. All of our mobile websites are designed specifically for mobile and are lightning fast-loading and work on all mobile devices.
Images can play a huge role in poor mobile performance. Image optimization ensures that your mobile site loads as quick as possible for mobile visitors! We optimize all of the images added to any mobile website we build.